The film's director, Asaf Galay, uses the documentary medium to rethink Jewish and Israeli relationships with modern culture. His recent films include Army Of Lovers in the Holy Land, which follows a Swedish pop singer from his sexually provocative art to his decision to move to Israel; The Hebrew Superhero, which examined the development of comic-books in Israel, and The Muses of Bashevis Singer, his documentary about the female translators who transformed the career of Nobel prize winner Isaac Bashevis Singer, and which was chosen to open the 2015 New York Jewish Film Festival. Galay also has a film currently in production: Cartooning America, about the Jewish cartoonists who brought us Betty Boop.