Better Cinema Through Collaboration
The RapidLion Vision
Our vision is to add to the rich heritage of world cinema by uncovering new talent and growing it through fostered collaboration with established filmmakers. It is important for us to establish a clear and consistent understanding of who we are, setting down those unique and defining qualities that shape our identity in the minds of our stakeholders. It is important that we work to shape stakeholder’s perceptions to ensure that they are positive and what we want them to be. All our communications should reflect the fact that we are a universe-class film festival with a great future ahead of us. Our brand model is built around who we are, what we do, why we do it and what we want to achieve by doing it. Our vision and values form the foundation of our brand model. The brand attributes are the core RapidLionfacets that, in combination, make the film festival distinctive and compelling. They are the building blocks that introduce and describe the festival as a whole before more focused messages are created for each specific target audience.
Our personality traits reflect who we are. They will come across in our interactions with others because our brand is more than simply the stories that we tell: it’s also the way we tell them. It is our attitude and personality as an international event. Ultimately, our brand essence captures our attributes and personality as concisely as possible.
The true RapidLion character can be articulated using a combination of the following:
Our love for film
Our belief in collaboration as a catalyst for improvement
Our desire to make the world a better place through cinema
Our love of film has shown us that if moviemakers from different walks of life are put together in the right environment, they will create better cinema.
RapidLion: Better cinema through collaboration.
Aspects will afford cinema lovers, filmmakers, and other film industry players such as distributors, the opportunity to rub shoulders, share ideas, teach and learn from each other. RapidLion 2016 will feature Distributor Aspect under this section for talks around the challenges African films and films from emerging markets face regarding international distribution. Festival visitors are encouraged to click on RapidLion Moments and post their pictures from the festival.
[This needs another story - this is not a story, but a mission/ambition... The "will" (future) is weird, since it is already happening]
There will be films from the rest of the world through BRICS at RapidLion, which will see films from Brazil, Russia, India, China and South Africa compete for Best of BRICS, and In-The-Spotlight, for which an international cinema great will be invited to showcase a body of work. Homage will comprise the work of the recipient of The Lionel Ngakane Lifetime Achievement Award. Through Heritage, RapidLion provides a platform for the screening of South African films of yesteryear
The Future of Cinema in One Place
The RapidLion Story
RapidLion’s programme will premiere the world’s highest number of films by filmmakers who were either born in Africa or are members of the African diaspora. There will be room for all genres and lengths of films in the different sections: Feature films will vie for the RapidLion in the In-Competition section of the festival. Shortswill afford African film students from any film school in the world to compete for the RapidLion for Best Short Film. Kinder cinema will be curated to get mums and dads to bring their children to the festival.
Meet the team
pic with hat by sea